Mondelēz International wanted to establish Tang as a healthier substitute to aerated drinks for consumers of all ages. The brand wished to educate its customers about the simpler manner of fixing a Tang instant drink mix. Pramara designed a one-litre plastic bottle that doubled as a packaging for four 125 g packs of the fruit-flavoured drink mix. The sipper became synonymous with the hassle-free drink-making process, Tang cemented its position as the healthier alternative and recorded higher sales.